Marketing Your Photo Book Copyright 2016/7 Douglas Stockdale
I am very excited to announce that I will be providing two more photobook workshops in partnership with LACP (Los Angeles Center for Photography) at their Los Angeles facilities later this year. Both have a 20% early-bird sign up until May 26th.
Marketing Your Photo Book – This is a one-day workshop being held on Saturday, July 22nd. This workshop is is intended for photographers who are preparing to publish their work in book form, whether self-publishing or working with an established book publisher, and will provide creative and practical approaches to marketing their photo book.
The morning will be spent understanding your publishing objectives and how that translates to a marketing plan. This will include discussing the basic elements of a marketing plan; what is being published and sold, who might purchase it, where to sell it, how to price it and how and when to promote it. Issues to be discussed include; how soon to start working on a plan, book economics and buyers price points, buy or create a mailing list, selling self-published books, and do’s and don’ts of using social media and web sites. During the workshop, I am planning a series of breakout sessions to enable development of each person’s specific marketing plan for their book.
Introduction to Photo Book Design – This Fall (October 1 and 8th), I will be repeating my popular two-day workshop that focuses on the development of each person’s book dummy for their personal photographic project and provides both creative and practical book design options.
After a morning of studying limited edition artists’ books, trade books and zines, the remainder of the first session will be spent understanding students’ publishing objectives and how that translates to a book object. This will include time discussing the elements of book design and the purpose of a book-dummy, concluding with a hands-on fabrication of a saddle-stitch dummy book/zine. The second session delves into the business elements of (self) publishing a book and photo book production. The remainder of the day students will continue working on the development of their dummy book as a collaborative project.
I hope you can join me as these are intense, yet fun, workshops.
The workshops are being held at the LACP facilities: 1515 Wilcox Ave, Los Angeles, CA
Let me know if you have any questions,